I’m interested in patterns and throughlines, why people care about the things they care about, what gets them excited and what might make them do something differently. I’m also interested in where Toronto’s newest pizza place opened, so not every investigation is equally consequential.

Mostly, I’m curious. And I tend to do something with that curiosity.

What I do when I’m not walking unreasonable distances

I’ve spent my career in content and strategy, which is a tidy way of describing work that is often wonderfully untidy.

Give me the fuzzy idea, the complicated subject or the project with too many moving parts. I’ll ask questions, talk to people who know things I don’t, look for the pattern nobody has named yet, find the human story and figure out how we actually get the thing made.

I’m interested in the whole distance between “What if?” and “We did it.”

For a while, I also taught at George Brown College, where my students gave me enormous hope about the generations coming up behind us. They were inquisitive, direct and so very human.

Actually, my favourite people are interesting AND interested. Full stop.

The rest of the time

I walk. A lot. I love that walking lets me tune into the world around me or put my feet on automatic and disappear into my own head for a while. It’s how I explore, think, spend time with people and, on one occasion, ended up walking 300 kilometres to every Toronto Public Library branch.

I also love a new project, possibly a little too much. I aspire to collect badges and remain very susceptible to anything that gives me Girl Guide energy. I will almost always say yes to a walk, a bagel, pizza, travel, the outdoors, an interesting collaboration or a request from someone I love. I have an unreasonable appreciation for buttery-soft sweatpants, good shoes, skincare, spas and the uncracked spine of a new book. Reality television, British crime shows and cheesy music also have permanent residency.

I have a fairly stubborn belief that most things have a way through them and that people are capable of change. This has occasionally made my life more complicated. I’m keeping it.

Better at asking questions than sitting still

An embroidered patch featuring a colorful athletic shoe with the word 'beimarcí' underneath and a clock-like orange border around the design.
A circular patch with a pink border, dark green background, and white embroidery that reads 'BAGELS' at the top and 'ARE A VALID PLANT' at the bottom, with a central design of a bagel with colorful sprinkles.

The day job, briefly: I've spent 15+ years doing a version of this professionally too — content strategy, editorial and audience growth, mostly for causes I actually believe in. Say hello if you want to talk shop.

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